The casting couch monster has reared its ugly head once again in Tollywood, this time through the disturbing experience shared by a New York-based Telugu influencer that has sent shockwaves across social media. Piku Nemali, an NRI from New York, went viral after sharing her harrowing encounter while attempting to break into the Telugu film industry. The influencer detailed how what began as a seemingly legitimate conversation about acting opportunities with an assistant director quickly turned predatory. After sharing her portfolio and expressing serious career intentions, she was allegedly invited to meet a producer at a resort — a proposition that clearly had ulterior motives. Recognizing the inappropriate nature of the invitation, Nemali immediately blocked the person and decided against pursuing the opportunity further. What makes this incident particularly significant is not just the brazenness of the approach, but how it reflects a systemic issue that has plagued our industry for decades. The casting couch has been described as "the only route in the entire Telugu film industry," and the prevalence of such exploitation has been highlighted by established actresses like Samantha, who noted that many women reportedly suffer from this issue. Prominent anchor Jhansi's swift response to Nemali's video was encouraging — she reached out to the influencer and advised filing an official complaint with the film industry's Women's Committee. Jhansi assured that the women's committee would take the matter seriously and investigate properly. This represents a crucial step, considering how previous attempts at accountability have often fallen short. The timing of this revelation is particularly poignant, coming in the wake of multiple FIRs registered against Malayalam film personalities following the Justice Hema Committee report that exposed widespread sexual harassment and Samantha's appeal to the Telangana government for forming a committee to ensure safe working environments for women in Tollywood. This incident serves as a stark reminder that despite years of activism — from Sri Reddy's topless protest in 2018 that first brought casting couch allegations to the forefront to recent committee formations — the fundamental power structures that enable such exploitation remain unchanged. The real test now lies in whether the industry will finally translate viral outrage into concrete action, or whether Nemali's courage will become just another forgotten hashtag in our collective digital memory.