Shirish Reddy Promises Big SVC Announcement Amid Theater Revenue Sharing Battle

The ongoing debate over theater revenue sharing in Telugu states has taken an interesting turn, with producer Shirish Reddy making headlines not just for his stance on exhibition models, but also for a tantalizing promise about his production house's next big move.

Speaking at a meeting organized by Telangana exhibitors, Reddy joined fellow producers Chadalavada Srinivas and Sunil Narang in discussing the survival of single-screen theaters. His comments have since become the talk of the industry, particularly his observation about the disparity in revenue-sharing practices between Telugu states and the rest of India.

Reddy pointed out that while most theaters in Telugu states operate on a rental model, other states have adopted percentage sharing systems. "This isn't a fight targeting anyone," he clarified. "It's about the survival of single-screen theaters. We want a fair system to come to Telugu states as well."

What caught everyone's attention, however, was his announcement about Sri Venkateswara Creations' upcoming slate. "Within a month, we'll announce a big Telugu film to the media," Reddy declared. "Don't think we're not making big films. The narrative that we only do small films isn't true."

This statement comes at a crucial time for SVC, which has been relatively quiet on the big-budget front lately. Industry insiders have been speculating about the banner's plans to rope in a major star hero, and Reddy's confident assertion suggests something significant is brewing.

The producer also made a consumer-friendly promise regarding ticket pricing. Despite potential government permissions for rate hikes, he assured that SVC won't increase single-screen ticket prices, a move that should resonate well with family audiences who form the backbone of Telugu cinema.

Reddy's dual message, advocating for exhibitor rights while promising big-screen entertainment, reflects the complex dynamics currently shaping Tollywood. His emphasis on fighting for "justice" rather than merely supporting percentage systems because of his production house's interests adds credibility to his stance.

With SVC's announcement expected within weeks, the industry will be watching closely to see if this promised "big Telugu film" can match the producer's bold claims and mark the banner's return to major league filmmaking.